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Further European launches follow Pulze success in Greece and Czech Republic
November 15, 2022
Imperial Brands reports strong early success for its Pulze heated tobacco system (device + iD sticks) in pilot markets Greece and Czech Republic, driving a 31.4% increase in European next-generation product (NGP) net revenue to £166m and contributing to 11% global NGP growth.
Following this momentum, Pulze has now launched in Portugal, Hungary, and Italy, with further European roll-outs planned. In modern oral nicotine, Zone X is gaining traction with new flavors and a new format introduced in Norway.
The company reaffirms its five-year plan, expects mid-single-digit adjusted operating profit growth over the next three years, and notes FY performance will be second-half weighted.
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