Philip Morris has commenced the roll-out of a “revamped and renamed” version of its IQOS 3 DUO heat-not-burn product.
IQOS ORIGINALS DUO is fully compatible with existing HEETS tobacco sticks, and will begin replacing IQOS 3 DUO, with no buy-back or product swapping necessary. The new stock will filter through naturally, although retailers will be able to order the new kits via PML’s Digital Trade Engagement Platform from December. IQOS ORIGINALS DUO will be sold as a kit, consisting of the iconic two-piece device - with a compact and lightweight holder - and two packs of HEETS, with an RRP of £39.
Kate O’Dowd, head of commercial planning at PML in the UK and Ireland, said: “Affordability is a growing concern among many adult smokers in the UK. The best option for anyone is to quit tobacco and nicotine products completely. If they don’t, then switching to IQOS ORIGINALS DUO could work out far cheaper in the long run, with 20 HEETS costing £5 RRP - less than half the average price of a pack of 20 cigarettes.”
Cengiz Cilengiroglu, director of commercial operations at PML in the UK and Ireland, added: “The introduction of IQOS ORIGINALS DUO marks another milestone in our global transformation to become a majority smoke-free business by 2025. Indirect retail channels have an important role to play in this journey, by increasing access to scientifically substantiated smoke-free products that could help adult smokers in the UK abandon cigarettes for good.”